From Likes to Leads: How to Build a Social Media Strategy That Actually Supports Your Business Goals

Let’s be honest—most small business owners didn’t start their business so they could spend hours on social media wondering what to post next.

But here’s the thing: when you have a solid social media strategy (instead of just winging it), your content starts doing more than getting likes—it starts working for your business.

So how do you get from “I guess I should post something today…” to “This post helped me land a new client”?

Let’s walk through it.

Step 1: Get Crystal Clear on Your Business Goals

Social media is a tool—not the goal itself.

Before you create your next post, take a step back and ask:

What do I actually want my business to achieve right now?

Examples might include:

• Attracting more local customers

• Growing your email list

• Launching a new product or service

• Building brand trust and visibility

Knowing your why will help shape your how on social media.

Step 2: Know Your Audience (Really Know Them)

You can’t create content that connects if you don’t know who you’re talking to.

Ask yourself:

• What do they need help with?

• What questions do they ask?

• What motivates them to buy or book?

The more specific you get, the more likely your content will resonate. Imagine one ideal client—and write for them.

Step 3: Choose the Right Platforms

(Hint: You Don’t Need to Be Everywhere)

Just because a new app is trending doesn’t mean your business needs to be there.

If you're a local service-based business, Facebook and Instagram may be your best bets. If you're B2B, LinkedIn might be your power platform.

Focus your energy where your audience actually hangs out.

Step 4: Build Content Pillars That Align With Your Goals

Think of content pillars as your brand’s go-to content themes—the recurring types of posts that serve your audience and reflect your goals.

For example, if you’re trying to build trust and increase bookings, your pillars might be:

• Helpful tips or industry insights

• Behind-the-scenes of your process

• Client testimonials or success stories

• Promotions or service spotlights

This helps you stay consistent and relevant.

Step 5: Track What’s Working (and What’s Not)

Don’t just post and pray!

Use your platform analytics to learn:

• Which posts get the most engagement?

• What kind of content brings in DMs or clicks?

• What time of day your audience is most active?

Use this info to tweak your strategy as you grow. No more posting into the void!

Bonus Tip: Engagement > Perfection

The algorithm loves authenticity—and so do people.

It’s not about having the most polished grid. It’s about creating real connection.

So show up as yourself, respond to comments, and don’t be afraid to be human.

Ready to Turn Scrolls Into Sales?

A strong social media strategy doesn’t just keep your feed looking pretty—it drives your business forward. Whether you're launching something new, growing your local visibility, or just trying to not hate content creation…

Media Mosaic, LLC can help you get there.

Let’s take your social media from stressful to strategic.

📲 Book a FREE Discovery Session or email mediamosaic7@gmail.com to get started!